These days, it’s common knowledge that we carry around more computing power in our pocket than was used to put a man on the moon. Whether that’s literal or apocryphal, it’s a pretty clear indicator of how the growth of computing power allows modern culture to thrive.
Brand battles can be brutal. Companies vying for a finite customer base, especially in a rapidly changing marketplace, will go all out to gain and maintain a market advantage. It’s no different in the pharmacy business. Look on any corner with a Walgreens, CVS or Rite Aid, and you can bet a rival will be set up nearby, often on the opposite corner. The common physical locations of the brands involved in these rivalries give consumers a chance for a head-to-head comparison, as well as the ability to choose their favorite and express that loyalty.